• START WITH
  TUTORIALS
• DESIGN YOUR
  PROGRAM
  • Overview
  • The Major Gift
    Opportunity
  • Research and
    Goal Setting
  • Budget and Systems
  • Create Your Case
  • Leading Staff and
    Volunteer Efforts
  • Guidelines for Ethical Fundraising
  • Major Gift Strategy
  • Integrated Development Plan
  • Station Strategic Planning
  • Restructuring CEO Responsibilities
• LAUNCH YOUR
  PROGRAM
  • Overview
  • Prospecting
  • Marketing
  • Cultivation Strategies
  • Solicitation Techniques
  • Solicitation Training
• EXPAND YOUR
  PROGRAM
  • Overview
  • Stewardship
  • Renewal and
    Upgrading
  • Project and
    Transformational Gifts
  • Donor Identification
    Techniques
  • Evaluation and
    Improvement
• USE PROVEN
  RESOURCES
  • Overview
  • Case Building
  • Internal Strategies
  • Ethical Fundraising
  • Budgeting
  • Board/Volunteer
  • Prospecting
  • Solicitation
  • Planned Giving
  • Resource Links
  • Case Study Library
  • Success Stories
  • Building Block Materials
• LFP TOOLS &
  RESOURCES
  • LFP News and Key Documents
  • Self Assessment Tool
  • Areas of Focus
  • Participating Stations
  • LFP Contacts

Public broadcasting excels at obtaining broad based support from its viewers. More than 4 million Americans contribute annually to their public televion or radio station, making it one of the largest membership organizations in the U.S. Most of these gifts are small, however. Many represent a value exchange, like a magazine subscription or the monthly cable bill, rather than a gift. Many donors increase their contribution in exchange for some tangible item, such as a video recording of the program.

With some noteworthy exceptions, public broadcasting has not been effective in securing major gifts, the transformational gifts that do not just maintain the mission, but advance it. This website is devoted to giving public broadcasting stations the tools to begin and improve major gift fundraising. It is designed for station CEOs, development professionals, and leadership volunteers — the three essential ingredients to successful major giving programs.

Funded by the Corporation for Public Broadcasting as part of the Major Giving Initiative, this site was created by Jim Lewis (Editor) and Lewis Kennedy Associates with the assistance of public broadcasting stations across the country as well as other non-profit organizations and professional consultants who agreed to share practices, experiences, and materials. We thank the following organizations and individuals for making this site possible.

Stations
KAET, Phoenix KCET, Los Angeles KCPT, Kansas City KLRU, Austin KLVX, Las Vegas KNPB, Reno KPBS, San Diego KQED, San Francisco	KUED, Salt Lake City Louisiana Public Broadcasting OPB, Portland TPT, St. Paul UNC-TV WCVE, Richmond WGBH, Boston	WGBY, Springfield Wisconsin Public Television WMVS, Milwaukee WNET, New York WTVP, Peoria WYES, New Orleans WVIZ, Cleveland
Other Organizations
Fairfax County (Va.) Public Library Foundation Minnesota Institute of Arts National Ability Center Oregon Health & Science University Oregon Zoo		Seattle Symphony University of Utah University of Wisconsin (Madison) Foundation
Consulting Professionals
The Collins Group Donovan Strategies, Inc. Kent Dove Richard K. Dupree	The Galler Group Kay Sprinkel Grace James M. Greenfield The Solstice Group