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Major Giving Initiative: Tools for Planned Giving

Major Giving Now, the Corporation for Public Broadcasting's resource for major gift fundraising administered by DEI, now incorporates content from an earlier resource for public broadcasting professionals, Planned Giving Now.

One site now provides a comprehensive guide to creating annual major gift clubs, cultivating donors for special projects, capital campaigns, and education and outreach initiatives, and establishing a planned giving program.

Links of specific interest to planned giving officers include:

If you are new to major or planned giving, please begin with our 11-chapter tutorial. It will guide you through setting up a successful program and provide links to valuable tools on this website.

Planned gifts represent one of the greatest opportunities for public broadcasting. The broad reach of radio and television stations gives us the opportunity to get our case and our value before a broad audience every day. Because most planned gifts are simply bequests, starting at least a basic program is relatively straightforward.

All planned giving programs require access to professional expertise, but that does not have to be on staff. University licensees have professional assistance within the university development office. Community and state licensees may find expertise on their governing board or within the leadership of their support organization.

Review the above links on policies, types of gifts, and recognition programs are begin planning how your station can implement at least a simple bequest program.