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Use Proven Resources - Overview

This section contains links to valuable tools that will teach you how to structure and improve your major giving program and ideas that you can put to work right away. You'll also find the complete library of all case studies cited on this website.

In This Section

Case Building

The case — and the case expression — provide the reasons why your organization both needs and merits philanthropic support. Use the Case Builder tool to jumpstart your efforts to create your case.

Internal Strategies

Your internal strategies are critical to a solid major giving program. Here you'll find help with job descriptions, interacting with other departments, performance evaluation, evaluating software and creating a fundraising calendar.

Ethical Fundraising

Resources for creating an environment at your station that encourages ethical fundraising and arming your staff with policies that lend clarity to those tricky ethical situations.

Budgeting

Prepare yourself to project budgets, including return on investment, with the tools you'll find here.

Board/Volunteer

Your board members and volunteers are essential to your major giving effort. Learn how to leverage your board and volunteers for success.

Prospecting

Learn about prospect research and access tools that will take you from identifying donors and cultivating them to getting the gift.

Solicitation

Volunteers need help in asking for gifts. Use the tools here to conduct solicitation training and create solicitation strategies. Also read an article written by Kent Dove especially for public broadcasting and access a suite of solicitation letters ready for you to use.

Planned Giving

Planned gifts represent one of the greatest opportunities for public broadcasting. These links provide what you need to get a basic program underway.

Resource Links

Find additional resources here, including the McKinsey and Company reports that were the genesis of MGI, as well as the website bibliography.

Case Study Library

All of the cases studies used in the development of this site can be found here.

Success Stories

Stations share their major giving success stories.

Building Block Materials

The original MGI curriculum and toolkit materials are posted here.