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Use Proven Resources - Ethical Fundraising

As you gear up your major giving efforts, be sure your station has the foundation to navigate the many ethical grey areas you will encounter when fundraising.

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Use these guidelines to get the ethics conversation started at your station.

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This CPB-funded project contains a wealth of information on creating an environment where the editorial process is free from influence by those who donate.

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This whitepaper from the Ostroff Group outlines the reasons why stations should have a strong firewall, and gives examples of warning signs that your donors are trying to influence your programming.

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BoardSource gives us this helpful primer on the essential elements of a Conflict of Interest Policy.

Examples
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A transparent and simply-stated way to let your donors know what types of gift your station can accept.

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This page lets KQED's donors know how the station will use their name and contact information.

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Any station receiving support from CPB should read their policy on renting lists.

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IPM's page on donor privacy includes a link to ask questions.

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From the Association for Healthcare Philanthropy, a sample plan (broken down by giving level) for acknowledging donors.

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From KCET in Southern California, an internal document that assigns each task of the thanking and stewardship process to an individual staff position.

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The site was developed by major market stations, NPR, APM and PRI and outlines the standards they use when deciding whether or not an underwriter's credit is compliant for airing on national programs.

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The document was developed by AFP, CASE, AHP, and The Giving Institute and is considered the "gold standard" for donor rights.

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This document includes a section on page two devoted to Conflicts of Interest.

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